Facebook Places: Cool, But Scary
Thursday, August 19, 2010 at 9:30PM Facebook Places is now out and in full force in their iPhone client and moble site. This seems like a logical step for a service that is not only 500 million users strong and growing, but as a site that’s previously been used for documentation of the user’s past life. Of course by “past” I’m referring to events that have occurred in the past several days. The location feature, however, is allowing for an even more immediate documentation of the user’s activities during a given day or night. Previously, this was limited to status updates and mobile image posting. Even with the immediate postings through mobile clients, making a complete documentation of an event utilizing all of the features and experience of the Facebook application requires some post production through the browser.
Excellent idea, right? Make the experience even more immediate and thorough than it already is? There can’t be anything wrong with that. Right?
... Right?
Well, along with seemingly every other major feature that has been rolled out there are it’s fair share of “Wait, why the hell is that doing that without asking me first” and “Dammit, this is really sketchy” moments. I’m looking at you, Beacon. You too, News Feed.
For the devil’s advocate portion of the evening, the service works well in integrating current services such as Foursquare and Gowalla into the service, not only reducing the effects of check in fatigue but presumably preserving the business models of each service. It doesn’t have to kill those services because those userbases don’t have to jump ship or even change their application settings.
However, Mr. Zuckerberg, et al. have created another reason for people to wonder when this whole opt-in principle will ever occur, if at all. If anything, it’s reinforced their fears. Users who check in to a given location are able to check their friends in to that location for them, similar to image tagging. The opt-out process for that particular feature, is just as frustrating as any other privacy setting on the site. There have been several blog posts on how to opt out of the service, and they are all LONG.
I’m interested to hear the stories of problems arising because of a user checking another in to a location that would be embarrassing, personally damaging, or the like. I also hope that this doesn’t take away from the lustre of the principle of check in services by weighing it down with erroneous posts and spammers.
I have high hopes in principle, but it still scares me just a little that it’s more of the same from Facebook.
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